Are Social Networks High School Cliques?

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Are the popular girls on Pinterest, gossip girls on Twitter and jocks on Facebook?

There have been a lot of articles written about Pinterest’s typical users; describing them as “18-34-year-old, upper-income women from the Midwest”. This instantly reminded me of the popular, rich, mean girls in high school. A stereotype, I know, but that got me wondering – do people with the same background and interests flock to certain social platforms? And if so, can they be categorized into the cliché high school cliques? Why, yes and yes! Lo and behold, the folks at Flowtown put together a funny High School Yearbook for Social Networks, check it out: Continue reading

Facebook Fans are Powerful Brand Advocates

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Where do you start when you plan on buying a new car, try out a new restaurant or look for your next vacation spot? Most likely, you either turn to online reviews or ask a friend. With the rise of Facebook Fan Pages and Facebook Connect, these two resources are beginning to blend together, changing the way we make decisions and how businesses interact with us. Continue reading

How Your Online Persona Creates Real Human Connections

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We all know the reasons why it’s important for your business to reach out to your customers via Social Media. But with all the noise coming in from Twitter and Facebook, one has to wonder: are you really getting heard? To answer this you need to understand that user interactions online are very similar to human behavior in person. Your customers/users are more interested in a message that is relatable and personable on a human level. Continue reading

Job Creation: Are Social Media Advocates the Answer?

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Let me state the obvious, social media is big. And not just because trending topics make the nightly news. It’s big because it’s got the attention of advertisers. That means $$$. Businesses want to leverage social media to convert consumers into brand lovers. You’ve seen this already, ever notice the ads on the right column of your News Feed or the promoted Trending Topic? Advertisers pay big bucks just to get a little attention from you, but they miss the mark. The fact is, for social media marketing to work it has to engage the same way social media does: genuine conversations with real humans. Continue reading